B2B • Wholesale • Distribution

Wholesale & Distributor Partnerships

Join hands with Safeena Perfumes, Aramis Agarbathi & Perfumery Works and HANI Perfumes – a fourth-generation incense and perfumery house, trusted across India and the Middle East for premium, gold-quality fragrances.

Why Partner with Us?

A strong heritage brand with products that sell – and resell – on quality.

Safeena Perfumes and its group brands are known for authentic attars, bakhoor, Darbar incense sticks and oriental fragrances created using traditional methods and carefully selected natural ingredients. Our products enjoy strong repeat demand with retailers, perfume lovers and families who value purity and performance.

We invite wholesalers, super stockists, distributors and bulk buyers to join our sales network and represent our brands in their cities, states and countries.

  • Heritage-backed brand with 94+ years in incense and 54+ years in perfumery.
  • Strong portfolio – Darbar incense, bakhoor, loban, premium masala sticks, attars and perfume oils.
  • Attractive wholesale margins and fast-moving SKUs.
  • Trusted by retailers, mosques, event managers and fragrance lovers.
Hand-rolled Incense Premium Bakhoor Oriental Attars Export-Grade Quality

Benefits for Our Distributors

We grow only when our partners grow.

  • Premium, award-winning brand – TV 15 & GSWF recognised quality and excellence.
  • Strong demand in Hyderabad, Secunderabad, Begum Bazar, Bangalore, UAE, Indonesia & South Africa.
  • Stable pricing with clear wholesale slabs for better planning.
  • Support with digital catalogues, product photos and marketing content.
  • Scope for exclusive territories (subject to performance and agreement).
  • Possibility of custom private-label blends for large bulk orders.

Wholesale & Distributor FAQ

A few quick answers before you send your enquiry.

What is the minimum order quantity (MOQ)?
MOQ depends on the product range and whether you are a local wholesaler or an out-station / export buyer. Please mention your requirement in the form and we will share slabs and schemes.
Do you offer credit?
For new partners, we generally start on advance payment. Credit terms, if any, are decided individually based on relationship, volume and payment history.
Can I get city or state exclusivity?
In some markets we may offer exclusive or semi-exclusive rights, based on commitment, performance and minimum business volume. This can be discussed after your profile is approved.
Do you ship outside India?
Yes, we already export to multiple countries. Export orders are handled case-by-case, considering local regulations for incense and perfumery products.

Share Your Wholesale / Distributor Enquiry

Kindly fill in the details below and our team will get back to you with pricing, catalogues and next steps. The more accurate your information, the faster we can respond.

Ideal to mention:

  • Your business name and city / country.
  • Type of business – wholesale, retail, e-commerce, export, gifting, etc.
  • Approximate monthly requirement or starting budget.
  • Products of interest – incense, bakhoor, attars, perfume oils, combos etc.
  • Any preferred brands / ranges within Safeena, Aramis or HANI.

You can also reach us directly at:
Email: support@safeenaperfumes.com
WhatsApp: +91-9985000349

Wholesale / Distributor Contact Form

Fill this form to start the conversation. Our team usually replies within 1–2 working days.

    By submitting this form you agree to be contacted via email / phone / WhatsApp regarding wholesale and distributor opportunities with Safeena Perfumes and its group brands.